This is my REAL Texas license plate.
That is how much I believe in buying and holding real estate.
Dallas–Fort Worth Real Estate Investment
Wall Street is moving here by the tens of thousands. Families are moving here by the hundreds of thousands. Texas is using a multi-billion-dollar surplus to buy down the school portion of our property tax bill — and that creates a new wave of buyers. I have been buying North Texas real estate since the 1990s, and at one point my wife and I owned dozens of rentals at the same time. Let me show you the numbers, and how to position yourself in front of them.
No obligation. No pressure. Straight answers from someone who owns the asset class himself.
The Tax Story
Texas has no state income tax — and since 2019 the Texas Constitution bans one outright. There is no state capital gains tax either. A gain on a rental portfolio, a flip, or the sale of a business is taxed at 0% by the state of Texas. That is the single biggest reason corporate America keeps relocating its payrolls into the Metroplex, and it is the same reason investors follow.
Texas levies no personal income tax, and a 2019 constitutional amendment (Proposition 4) prohibits the state from enacting one.
Capital gains are not taxed at the Texas state level. When you sell an investment here, the state rate is zero. Federal rules still apply.
Texas won Site Selection’s 2026 Prosperity Cup and Business Facilities’ No. 1 Best Business Climate for the fourth straight year — and has taken Site Selection’s Governor’s Cup 14 years running.
Population Growth
The Dallas–Fort Worth–Arlington metro is home to more than 8.4 million people and has grown 11% in five years. And it is not just births: DFW has taken in roughly 270,000 net domestic migrants since 2020 — nearly 40% more than any other metro area in the country.
Residents, U.S. Census Bureau estimates. Axis begins at 7.5 million.
Source: U.S. Census Bureau, Vintage 2025 population estimates released March 2026; Texas Tribune.
Corporate Relocation
In 2025 alone the region produced 18 headquarters announcements, 11 of them companies leaving higher-cost markets like Los Angeles, the Bay Area, New York and Chicago. Every relocated payroll brings salaries, vendors, service businesses and housing demand with it.
Number of headquarters relocations by Texas metro. Source: CBRE.
Directly employs about 37,000 people in North Texas and supports roughly 350,000 jobs in the region.
Now employs more people in Texas than in any other state, and is building a new Fort Worth office that doubles city capacity by 2027.
Opened a new Dallas campus in 2025, adding 1,500 office seats.
Relocating roughly 100 corporate roles from Louisville to the Plano headquarters campus.
Moved its headquarters from California with more than $12 million in capital investment.
Selected Dallas for its third major U.S. hub.
Locating a major assembly plant supporting NVIDIA’s U.S. AI server manufacturing.
A $400 million expansion of its North Texas operations.
Sources: CBRE headquarters relocation research; Dallas Regional Chamber; TCU analysis of 2025 corporate projects.
Jobs
DFW added 909,900 jobs in the ten years ending June 2025 — a 26.8% expansion that led every major U.S. metro. This decade alone the region has added roughly 450,000 net new jobs, the fastest workforce growth in the country. More jobs means more households, and more households means more demand for somewhere to live.
Jobs added in DFW in the decade ending June 2025 — #1 among large metros, a 26.8% expansion.
Net new jobs, leading the nation in workforce growth.
People employed across the Dallas Region.
Financial services jobs in the region from 2000 to 2025.
Net job gains over the five years through August 2025 — 3rd among large U.S. metros.
Every new job from a corporate relocation is estimated to produce about 1.6 additional indirect jobs.
Sources: Texas Workforce Commission; Dallas Regional Chamber; Texas Comptroller of Public Accounts; U.S. Bureau of Labor Statistics.
Property Tax Relief
The state is projecting roughly a $24 billion surplus for the 2026–27 budget and has committed $51 billion to property tax relief in that budget alone — about 15% of all state spending. The school-tax homestead exemption has climbed from $15,000 to $140,000, and seniors and Texans with disabilities receive $200,000. Governor Abbott has gone further and proposed eliminating school district property taxes on homesteads entirely — a move state officials price at about $8.6 billion a year.
The 2025 increase (Proposition 13) applies retroactively to tax year 2025.
Here is the part that matters to an investor: when a family’s school tax bill drops by thousands of dollars a year, their buying power goes up. That is a new wave of families who can suddenly afford a newer home or a better neighborhood. I want my clients positioned ahead of that wave — not chasing it.
Sources: Texas Comptroller of Public Accounts; Texas Legislative Budget Board; Community Impact reporting on the 2026–27 budget.
Supply & Construction
This is not a forecast. It is under construction right now — master-planned communities, new employment districts, and tens of thousands of homes across Collin, Denton, Tarrant, Kaufman and Ellis counties.
$10 billion, 3,200 acres. Planned for 6,000 single-family homes, 3,000 apartments and 1,100 acres of protected parkland, with 20,000–25,000 eventual residents. First homeowners moved in June 2026.
$3 billion, 1,550 acres. 3,600 single-family homes, 1,200 multifamily units and a 50-acre mixed-use village. Ground broke on the first phase in April 2026.
$1.45 billion, 760 acres. Residential phases are under construction now and running into 2027.
3,170 acres acquired in February 2026, planned for 13,270 homes and 1.2 million square feet of commercial space on a 15-to-20-year buildout.
$500 million, 600 homes from roughly $650,000 up past $1 million, with infrastructure underway.
Part of a $2.2 billion mixed-use district on Lake Grapevine, with a 21-acre expansion advancing. Builders are lining up more than 1,000 lots across DFW.
Every one of those new families generates economic activity — schools, retail, services, jobs — which widens the tax base and strengthens the value of everything around it. Analysts expect 40,000 to 45,000 new housing starts in DFW in 2026, with closings projected to rise roughly 15–16%.
Sources: Dallas Business Journal / Bisnow; Community Impact; HousingWire; Realty Capital Management.
Who You Are Working With
My name is Rick Baker. I started investing in North Texas real estate in 1999. Over the years my wife and I built a rental portfolio that at one point held dozens of properties at the same time — as many as 52 in a single year. Before real estate I owned and operated a marketing firm with more than 75 employees, serving corporate clients including General Motors, Ford, Chrysler and Dun & Bradstreet. I learned how to read a market, and I learned how to hold an asset.
Today I work out of the Coldwell Banker Apex office in Frisco, about 20 minutes north of Dallas. I have been named to the top 2% of Realtors in America and the top 4% of all Coldwell Banker agents worldwide. But the thing that actually helps you is 25-plus years of owning the assets myself — through good markets and bad ones.
The Philosophy
In a market adding more than 120,000 people a year, the most expensive mistake a homeowner can make is selling an asset they should be keeping. That is why I teach my clients to never sell their home.
How much do I believe in Never Sell Your Home?
That is the plate on my truck — NVR SELL — and the frame around it is my own Coldwell Banker Apex frame: Who you work with matters.
Two things I have to look at every time I get behind the wheel, because they are the two things I actually believe. I have been buying and holding North Texas real estate since 1999. At one point my wife and I owned dozens of rentals at the same time, and in all those years I have never once told a client to sell an asset they should be keeping. If you want to know how seriously I take that, just read the bumper in front of you.
Rick Baker · Coldwell Banker Apex, REALTORS® · Frisco, Texas
Next Step
Two quick questions and I will take you straight to my calendar. Whether you are exploring your first North Texas investment or you already own rentals, the first call is a straight conversation about your goals and about this market. If it is not a fit, I will tell you that too.
Call or text my cell. It rings on my desk, and I answer it myself.
972-836-8880 Book a 30-Minute CallRick Baker · Coldwell Banker Apex, REALTORS®
11901 Dallas Parkway, Suite 100, Frisco, TX 75033
Straight Answers
In August 2026 the DFW median single-family price was $390,000 — essentially flat year over year — with about 4.3 months of inventory and homes selling at roughly 95% of list price. That is a market with real negotiating room, which historically has been a better entry point than a frenzy. Nobody rings a bell at the bottom, but “balanced” is a friendlier place to buy than “bidding war.”
Yes, and a large share of my clients do exactly that. North Texas is one of the most heavily relocated-to markets in the country, and I work with out-of-state investors on property selection, local management, and the leasing side of the equation — the same strategy behind NeverSellYourHome.com.
We look at what you own as a portfolio instead of a collection of houses — equity position, cash flow, debt structure, and where the next acquisition should sit geographically to catch the growth corridors. Sometimes that means a 1031 exchange. Sometimes it means pulling equity out of a paid-down property and buying two more.
Nothing. The first call is a straight conversation about your goals and the market. If I think you should wait, I will say so.
“Rick is extremely professional and absolutely incredible to work with!…”
Gene C.“Best Real Estate Agent. Rick was very helpful during the entire home buying process.…”
Trevor D.“It was a pleasure working with Rick Baker, who represented his clients exceptionally well throughout the home-buying process.…”
Yulia U.“Best to work with. Rick was the best and got us into the home we really wanted!…”
Ellea P.“I had an outstanding experience working with Rick Baker to lease my apartment in North Richland Hills.…”
Rohan N.“Rick Baker did an outstanding job helping us both purchase and sell our home in Prosper, Texas.…”
Eric C.“Rick was absolutely amazing to work with! He did an outstanding job helping us find the right people to rent our home.…”
Irma G.“If you are looking for an incredible realtor, look no further than Rick Baker.…”
Avinash S.“Working with Rick Baker at Coldwell Banker has been one of the best decisions I’ve made in my real estate journey.…”
E.V.“Rick Baker is a RARE find! I cannot recommend Rick Baker from Coldwell Banker highly enough.…”
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H R.“The best decision we made. In all business transactions, you want to make sure you find the partner that has your best interest in mind.…”
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Jian Y.“Rick is the man! Helped one of our clients realize the power of real estate ownership by renting g instead of selling, and helped seal the deal with…”
Matthew B.“Rick so abundant with information. I sell homes for a builder and he advised me n strategies as well as making the best decision for an investment…”
R D C.“SO thankful we found Rick! . To say Rick Baker has been a blessing to our family is an understatement!…”
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Emily E.“Rick was fantastic. My family was moving halfway across the country and Rick viewed dozens of houses for us.…”
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Damian.“Unbelievable Deal on Our Dream House Thanks to Expert Negotiation! Rick is an exemplary professional who skillfully blends white-glove, 5-star…”
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JJ O.“Rick blends technology and strategy to create a next-level real estate experience.…”
Jonita F.“Very professional and highly recommend! You won't be disappointed!”
Ted D.“Great experience. Very professional. Highly recommend Rick.”
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Scott A.“Rick is by far the most amazing real estate agent I’ve ever come across.…”
Kashyap V.“A Trustworthy and Knowledgeable Agent! Moving from out of state was overwhelming, but working with Rick Baker made all the difference.…”
Sarah B.“Exceptional Market Knowledge and Client Care. We are incredibly grateful to have worked with Rick Baker for the sale of our home.…”
S M.“Walking into $31,000 in equity—that’s what I gained with Rick Baker as my realtor!…”
Lopaka K.“Rick will go above and beyond to help you not only buy buy sell your home.…”
Kris L.“Rick is the best realtor we’ve ever worked with! He secured a stellar deal for us where we walked in with over $45k in equity!…”
Deepa O.“Rick was OUTSTANDING in his guidance for my investment properties. I was a Realtor for many years in another state and have owned investment…”
Jean Y.“I was referred to Rick Baker with Coldwell Banker from two family members who has used Rick to invest for years.…”
Ahmad B.“I recently connected with Rick while dealing with a property sale, and his professionalism and knowledge truly stood out.…”
Mary B.“I have worked with Rick for few times and I am glad I know him I wish they had a 10 stars this guy goes out of his way to do more than he is supposed…”
Bobby M.“I had heard of Rick Baker through our community Facebook page and started to chat with him as I had heard that he routinely encouraged homeowners NOT…”
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Belushi705.“Rick is basically a real estate lawyer. In Texas, theres really no involvement of lawyers, the title company takes care of that.…”
Sang P.“I spoke with over a dozen realtors because I wanted to find someone I could truly trust to work in MY best interest. I found that trust in Rick.…”
Audrey P.“I spoke with over a dozen realtors because I wanted to find someone I could truly trust to work in MY best interest. I found that trust in Rick.…”
Park A.“I highly recommend Rick! I got myself into a unfavorable investment house and Rick gave me some really good ideas and he found a tenant in less than…”
Carlos C.“I highly recommend Rick! I got myself into a unfavorable investment house and Rick gave me some really good ideas and he found a tenant in less than…”
CarlosCarrizales.“Working with Rick Baker was an absolute blessing. From the very first meeting, it was clear that he genuinely cared about helping us find the perfect…”
L H.“Rick was fantastic throughout the entire process of finding us our home.…”
Chintan T.“As first-time home buyers, my wife and I were filled with excitement and anxiety about entering the housing market.…”
TJ H.“As first-time home buyers, my wife and I were filled with excitement and anxiety about entering the housing market.…”
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Maranda H.“Rick is full of knowledge and willing to share and make your experience and transition effortless.…”
Mcgbrown1999.“Rick is an amazing professional realtor, knowledgeable and understanding of the Dallas market.…”
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Makki M.“Words are not enough to describe Rick's talent and passion for his work. He makes house hunting feel effortless.…”
Fatima C G.“I cannot say enough good things about Rick. Met him a year ago when trying to buy a house in the DFW area.…”
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Princia W.“Rick Baker is an amazing realtor who always makes sure to get the job done!…”
Princiawortorson2019.“Positives: [here are just a few]Professional; decades in Real Estate.Caring.Gives excellent, honest guidance.Has the utmost integrity, he looks out…”
James B.“We were referred to Rick by the top renowned financial expert Dave Ramsey because we were looking to sell a rental property.…”
Anne L.“Positives: [here are just a few] Professional; decades in Real Estate.Caring. Gives excellent, honest guidance.…”
Jimanneblois.“Concierge Type Service If you are looking for a reliable, knowledgeable, competent realtor I cannot stress enough that you need look no further than…”
Yvonne S.“Concierge Type Service! If you are looking for a reliable, knowledgeable, competent realtor I cannot stress enough that you need look no further than…”
Eggins Y.“Rick Baker is truly an exceptional professional and realtor. I was impressed with his knowledge of the market, the amount of data that he provided…”
Harry H.“Rick Baker was AMAZING as my Realtor. He was always available for my questions and would explain EVERY angle of a negotiation so that I understood it…”
Mary R.“I recently had the pleasure of working with the top realtor in town, and I can't express how grateful I am for the exceptional service provided.…”
A G.“Rick did not stop at the finding the right house for my family, but went above and beyond on negotiating and going through countless questions and…”
Ryan K.“We had the pleasure of working with Rick to find our home. He was attentive and went out of his way to help us when others wouldn't respond back for…”
R P.“We had the pleasure of working with Rick to find our home. He was attentive and went out of his way to help us when others wouldn't respond back for…”
Paulissian R.“After being recommended to Rick in 2020, he has been the ONLY realtor I continually use and also refer others to.…”
Balmer A.“Four years ago, a friend recommended Rick, and he helped my family find our home in a growing community I never knew existed, which eventually became…”
Hanna K.“Rick is angel for me when it comes to need good agent for buying and selling matter!! I would happy to refer Rick to my friends and my relatives!!…”
Young O.“Rick Baker has been super professional and gone above and beyond what has been asked of him as our realtor.…”
Isa L.“Through countless moves and multiple realtors, Rick Baker is hands down the greatest of all time realtors you will find.…”
Mikayle P.“I walked into $45,000 of equity at the closing of my new home! This is the 3rd time I have worked with Rick Baker and each time he gets better…”
MELANIE W.“I walked into $45,000 of equity at the closing of my new home! This is the 3rd time I have worked with Rick Baker and each time he gets better…”
M.“Rick Baker from day one has been professional extremely knowledgeable and educational.…”
Eric V V.“Rick Baker from day one has been professional extremely knowledgeable and educational.…”
Vonvogt85 E.“Rick Baker has helped my husband and I find two amazing homes! My husband is a Coldwell Banker realtor himself, but we still chose Rick to be our…”
Ashlyn C.“I used Rick Baker to help me work an incredible deal on a property in highly sought after area.…”
Brandon C.“Rick Baker has helped my husband and I find two amazing homes! My husband is a Coldwell Banker realtor himself, but we still chose Rick to be our…”
Copeland B.“Rick is a Real Estate Wizard! He does a ridiculous amount of research on any home you’re interested in to be sure you’re making a good purchase.…”
Brandonlc811.“This man is the most professional real estate agent I have ever dealt with. He is not just an agent. He and his wife are the Texas welcome committee!…”
Danna K.“This man is the most professional real estate agent I have ever dealt with. He is not just an agent. He and his wife are the Texas welcome committee!…”
Dannakrayem7.“I recently had the distinct pleasure of working with Rick Baker, a phenomenal real estate agent in North Texas, and I can confidently say he is among…”
Mahdi M.“Rick is one of the most exceptional realtors I have ever come across. His knowledge of the area he serves is second to none.…”
Manasco D.“I couldn’t speak more highly of Rick Baker. He is truly committed in making sure that his clients are educated in making the best decision for their…”
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Grayson M.“Rick Baker is the best negotiator I have had the pleasure of knowing. We have been looking for a home in the Savannah area for a couple of months.…”
Edie B.“Rick is absolutely an outstanding realtor. He made our experience in buying our first home in Frisco smooth.…”
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Yvonne S.“I cannot speak highly enough of Rick Baker, his work ethic and his commitment to making sure I was educated in making my real estate decision.…”
Eggins Y.“Simply the best ,Rick is one of the kind he goes out of his way to help ,I moved from AZ to TX and he made sure I am taking care of he made my home…”
Zuser20190101173833681.“We purchased our first investment property with Rick’s expert guidance.…”
Randee - B H.“Rick was fantastic! We were searching for a home earlier this year and then COVID-19 happened!…”
Gisselle M.“I was referred to Rick by my former manager, he informed me that he has family members who are in the Real Estate business, yet he picked Rick in…”
Djemazi L.“Rick is a very energetic and highly competent real estate I've ever seen or heard of.…”
Childs17 J.“If you want to purchase a home then look no further! As a first time home buyer - It's easy to let your emotions run the show and before you know it…”
Shijin M.“If you want to purchase a home then look no further! As a first time home buyer - It's easy to let your emotions run the show and before you know it…”
Shijinmathew87.“I contacted Rick and he immediately started working on listing and selling my house, putting forth a new level of effort and professionalism that…”
Aguirre I.“I just moved to North Dallas and was looking for someone to help me with my home buying process. Through the power of Internet, I stumbled upon Rick.…”
Mohit M.“My wife and I were renting a home in Texas after a relocation from NYC brought us to North Texas.…”
Randle H.“My wife and I were renting a home in Texas after a relocation from NYC brought us to North Texas.…”
RandleHenry.“I just moved to North Dallas and was looking for someone to help me with my home buying process. Through the power of Internet, I stumbled upon Rick.…”
Zuser20140929111824737.“Amazing. This is the first word that comes to mind since utilizing Rick as my agent.…”
Neal W.“Amazing. This is the first word that comes to mind since utilizing Rick as my agent.…”
Watson N.“Always available to show homes for us to rent or buy.Very professional with other realtors.The home pictures were very nice.The negotiation process…”
Sandra.“Rick Baker is a phenomenal realtor, his experience, knowledge and perspective of the real estate market shows through.…”
Caisido R.“Rick is an exceptionally great Realtor by putting extra efforts to ensure his client's investment goes to the right place.…”
Jlee02.“As a 1st time home buyer I highly recommend Rick. If you listen, you will learn a lot.…”
527 E.“Rich is a real estate agent with the heart of a teacher. We could not have asked for someone better.…”
Bmudimbi.“Best realtor you will find. Extremely knowledgeable, honest, patient and go above and beyond to help our home finding. Thank you Rick !”
Christina S.“The best realtor , extremely knowledgeable, honest, patient. Rick helped our family so much. I highly recommend him to anyone needs real estate help!”
Christina S.“Rick Baker is a phenomenal realtor, his experience, knowledge and perspective of the real estate market shows through.…”
Ramon C.“Rick helped our family to find the perfect house. He is patient and really go above and beyond for us.…”
User59008706.“Mr.Baker is a Great Realtor! Very helpful and knowledgeable. Easy to work with and friendly.…”
M.“I doubt there is a more committed realtor in the DFW Metroplex. Rick invested his time, energy, and effort into us as if we were buying the most…”
Fbcoachowens.“We were referred to Rick through a friend who previously utilized his services After he was retired from the Military.…”
AlanRumrill.“Rick has been absolutely an amazing realtor, he helped us throughout not only buying our home but also made a great recommendation selling our…”
Yassirusa.“Mr. Baker is an excellent realtor and did a great job helping us find our home.…”
44 V.“Rick was amazing! He listened to everything I was looking for and was very knowledgeable and thorough.…”
Paden L.“We relocated from out of state to the North Dallas area. At first we had some locations we were intent on exploring and he patiently took us to…”
Vboyanich.“Expert and integrity would be our two top descriptions of Rick. There's no hiding that Rick's many years of experience as an investor in real state…”
Taehoonj.“Rick was excellent! Not only did he work with us prior to our move which was well over a year, we felt his advice and recommendations were in our…”
Chajmovic E.“Rick was VERY professional in handling the sale of our family home from start to finish.…”
Zuser20160819114718543.“Rick is an exceptional realtor that puts his clients best interests first.…”
Lucasbmoore.“Don't look any further! Pick Rick Baker as your realtor and you will not regret it. He is trustworthy, hardworking, and beyond knowledgeable.…”
User0201324.“Rick is very knowledgeable about the DFW market. He will go beyond expectation for his clients by understanding their needs and negotiating the best…”
Zuser20140529212248353.“Rick Baker is an exceptional realtor. My son referred and highly recommended him. I just closed on my home with Rick's help and multiple offers.…”
Mvalpc.“If you are looking for a Realtor who REALLY works overtime to protect your interests then look no further than Rick Baker.We found our dream home…”
2011 N.“He was extremely patient and educated us every step of the way. He waited patiently for over a year when I changed my mind the first time.…”
Becky L.“Rick Baker is an exceptional professional who knows what he's talking about. If you're looking for an agent who will fight for you, look no further.…”
JorgeValdez1.“Rick is extremely knowledgeable and will help you find what you need at the best price.…”
LLC K.“I bought my first home with Richard Baker and without a doubt I would call him again when I buy my next one.…”
Zuser20140609113717555.What clients say
These are Rick’s public client reviews, in the client’s own words and nothing else — no stars, no dates, no badges. Just what they said and who said it.
Reviews reproduced from Rick Baker’s public profile on Experience.com: 145 reviews, 143 five-star. Four of those carry no written remarks, so 139 written reviews appear here. Longer reviews are shortened with an ellipsis; the wording is otherwise unchanged. Nothing in this section is written by us.